What do you mean you’d rather spend your last dime on art supplies…

…instead of writing about what someone can already see!

The Real Problem?

Selling your art is not as simple as just seeing it

because …

All of us are hardwired for complexity.

You and your viewers share multiple pathways for processing:

  • visual
  • auditory
  • kinesthetic
  • linguistic … and these are just the beginning.
The Real Solution?

Professional artists need several methods for bonding with the processing pathways of their viewers…

Because you never know which one will seal the deal!

I recently sold 3 paintings!

My statement is having immediate results, which I never anticipated.

One buyer told me that my artist statement made her realize

she needed to purchase one of my works!

Again, thank you.

~ M. DeMarco, painter

Now with so much more:

The all new 3rd edition

Writing the Artist Statement eBook plus our ambitious, companion, 7-week, Mini-Course with Workbooks to…

Get. It. Done.

for $47… Yes, add the whole

AMBITIOUS BUNDLE to my cart…

You don’t want to pick through a word jungle to snack on gold.

This book is quick & easy reading.
Short, snappy chapters.
No filler. No fluff.

A powerful, step-by-step learning process
guides you through what, why, how, where, and when you need an artist statement… as basic as your art supplies!

Writing the Artist Statement + an ambitious, companion,

7-week, Mini-Course with Workbooks to…

Get. It. Done.

This is NOT for you …

If you are convinced that your visual work doesn’t need words
If you are hyper-focused on the marketing aspect of your statement
If you are reluctant to dive into honest self-reflection
If you like your material cut & dry
If you expect every page to be packed with info (sometimes human eyes need a break from dense text!)
If you have a hard time trusting an exercise when results aren’t immediately obvious

Revealing what, how and why you do your art does not dismantle the beauty or mystery of it.
Quite the opposite.

Your effort invites others to participate in the mystery & share the beauty.

WRITING THE ARTIST STATEMENT 3rd Edition eBook with an ambitious, companion, 7-week, Mini-Course and Workbooks to…

Get. It. Done.

for $47… Yes, add the whole
AMBITIOUS BUNDLE to my cart…

Is For You, when you…

Need an artist statement, but don’t know where to start
Have an artist statement…but your work has evolved
Are ready to bond with art lovers by recovering your Original Art Language™ around your work
Are intimidated by writing about your work, but won’t let that stop you
Are ready to elevate your creative expression with a profound and fresh connection to your artwork
Are willing to roll up your sleeves and try my approach, even when it feels quirky, because you treasure depth over superficiality
Want to experience the power of giving your viewers one more way to love what you do
Want one more way to stand out from the thousands of artists clinging to the artpreneur rollercoaster
Want to dive deeper, stay engaged, and take action with the Ambitious Bundle “Stay On Track” Workbooks
Want the Ambitious Bundle advantage, 7-weeks of “Reading & Writing Schedule” emails that walk you step-by-step through the new 3rd Edition ebook

Writing the Artist Statement: Revealing the True Spirit of Your Work gives you
just the right amount of hand-holding without insulting your intelligence.

And best of all, you don’t even have to like to write.

I have to tell you that your book has been an invaluable tool for me.

I used it years ago to write my first “authentic” artist statement. Now years later, I use it when my work evolves and changes because I need to 1) not only write about these changes, but 2) to understand them.

I continue to use the book when a new series emerges. Writing a “statement” for a series helps me to see where the work is going and how it is all connected.

~ Michelle DeMarco, artist

From beginning to end, your book was easy to follow and understand.

~ Bruce Fowler, sculptor

This book was good for me to read, encouraging, and fun to do. It never occurred to me that my statement would change over time as my work evolved. Thank you.

~ Karen Wassmer, artist

Announcing…

The newly-revised, 2023 eBook Edition

Writing the Artist Statement

Revealing the True Spirit of Your Work

combined with our

Companion, 7-week, Mini-Course plus Workbooks to…

Get. It. Done.

This brand new, 3rd Edition eBook is as basic as art supplies and gives you..

  • The single, guiding principle behind a working definition of an artist statement
  • Why your statement is never a bio, cv, or badly

disguised critique

  • Which Fear Dragon (TM) mindsets stop you cold—in writing, art, or life
  • Proven writing methods… even if you don’t like to write
  • A way to “seal the sale” with serious collectors
  • A way to uncover, and share, the soulful place you go when creating your work
  • What gallery owners really think about artist statements
  • A way to do what AI can never do: capture your organic “self-talk” about your art. (I promise, you’re talking all the time about your work, even when you don’t think you are.)
  • Which 7 presentation strategies compel people to read your statement, then turn around for a second look at your work

for $47… Yes, add the whole
AMBITIOUS BUNDLE to my cart…

Plus you get our ambitious, 7-week, Mini-
Course with companion Workbooks to…

Get. It. Done.

And keep you on track …

for $47… Yes, add the whole
AMBITIOUS BUNDLE to my cart…

Your weekly “READING & WRITING SCHEDULE”

comes twice a week for 7 weeks to keep you engaged & on track:

  • Weekly Email #1 summarizes the previous week, lays out the current week’s schedule, and gives you prompts to follow.
  • Weekly Email #2 lays out the 2nd half of that week’s work, along with prompts to keep you going.

Your “STAY-ON-TRACK” Workbooks, which arrive in your inbox, once a week for 6-Weeks:

  • Each workbook is a companion to your “Reading & Writing Schedule” emails so you can dive deeper into the material.
  • Each workbook follows the new, 3rd edition ebook –> Writing The Artist Statement: Revealing the True Spirit of Your Work.
  • Each workbook lays out the exact sequence of action steps you need to write your artist statement by the end of Week 7.

3. Your AI CHEAT SHEET

  • So you know exactly what AI can and can’t do for you
  • Offers guidance on some AI best Practices & Pitfalls

Your book was a lifesaver! The writing exercises took away my fear and made a difference not just in my writing, but also in my work.

I would have been lost and frustrated without it.

~ Lauren Simon, ceramic artist

I received the book & I love it!!! It’s GREAT!!!!

Thank you so much!

~ Louise Telford, artist

Writing the Artist Statement focused my connection to my art in a new way. The whole process primed me, gave me a sense of direction.

Now, when I’m faced with choosing what to paint out of hundreds of photographs, understanding what moves me, this core place of nostalgia, gives me the reference point I need.

~ R. McMurray,

Former Pres. of the Federation of  Canadian Arts

WRITING THE ARTIST STATEMENT
Revealing the True Spirit of Your Work eBook

with our Ambitious Bundle: Mini-Course + Workbooks

As Basic As Art Supplies
Your digital version to print or read

The New eBook Gives You

The 3rd Edition eBook – Only here!
52 short & easy-to-read chapters
142 “taking-action” pages
Sample artist statements
Immediate access
Full-color images of artwork

 

THE AMBITIOUS BUNDLE: Mini Course + Workbooks helps you

Get. It. Done.

1. A 7-week, companion Mini-Course to Keep engaged & on track!

2. Weekly “Taking-Action” Companion Workbooks” TO … Get. It. Done.

 

$47.00 … for all of it! seriously? just $47?

With your new eBook and its 2-part “Ambitious Bundle,” here’s how you… Get. It. Done.

PART 1: Follow the Mini-Course “Reading & Writing Schedule” to finish the book & write your artist statement in 7 weeks!

— The Mini-Course emails arrive bi-weekly for 7 Weeks, to keep you on track right to the end of the book!

— Each Mini-Course email comes with practical prompts that follow the reading schedule, so you nail your first AS draft by Week 5.

PART 2: But that’s not all. Each week, for 6 Weeks, I’ll send you a snazzy “STAY-ON-TRACK Workbook” so you can dive deep, integrate the material, and TAKE ACTION!

— After writing your first artist statement draft, you get one week to cool off before editing…but no worries, the bi-weekly Mini-Course emails keep coming to support you!

SURPRISE BONUS: Send your completed Artist Statement to ariane@arianegoodwin.com and I’ll send you a pat-on-the-back, Artist Statement Certificate of Completion –– because, well… You. Did. It!

for $47… Yes, add to cart…

Hi, I’m Ariane,

The author of this one-and-only book on Writing The Artist Statement (with its Mini-Course and companion Workbooks) dedicated to you owning the right to a compelling, alive artist statement.

I work with artists who want to turn doubt, uncertainty, or confusion into deep trust in their artistic practice.

Because you’re not just making art; you’re carrying the cultural Flag of Creativity for all of us.

From smARTist® 2.0 to new courses supporting a resilient, creative mindset, I’m here for you and the promise of your artistic spirit.

for $47… Yes, add the whole
AMBITIOUS BUNDLE
to my cart…